Mike Shaw is the Director, International Ad Sales for Roku. Mike joined Roku via the acquisition of the programmatic platform dataxu in 2019 where he led the business across Europe and APAC in his role as VP, International. Prior to dataxu, Mike was the VP of Sales UK at comScore. He has co-authored several papers around digital advertising effectiveness and was recognised by the Advertising Research Foundation. Before joining comScore, he spent six years with Forrester Research in the Media team.
Mike Shaw is the Director, International Ad Sales for Roku. Mike joined Roku via the acquisition of the programmatic platform dataxu in 2019 where he led the business across Europe and APAC in his role as VP, International. Prior to dataxu, Mike was the VP of Sales UK at comScore. He has co-authored several papers around digital advertising effectiveness and was recognised by the Advertising Research Foundation. Before joining comScore, he spent six years with Forrester Research in the Media team.
