Bakel Walden joined the Executive Board of Switzerland’s biggest media house in January 2018. He took over the newly created role of Director of Development and Offering and as Head of SRG’s Digital Board, focusing with his team on key issues of the core business. Main areas of work include digital transformation projects (among other things launching and running SRG’s streaming platform Play Suisse), user data analysis, communication, content partnerships, and international relations.
