United Kingdom

Olivier Bastard – Vice President of EMEA Sales – Synamedia

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Olivier has over 20 years’ experience in the pay-TV industry providing technology to EMEA’s media companies and video service providers. Before his current role at Synamedia, Olivier was managing director of sales at Cisco EMEA. He held a similar position at NDS prior to that. He also held project management and software engineering positions at Canal+ and Médiane Système at the start of his career.

Rickard Söderberg – Head of UX Research – Sky

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Rickard leads the User Experience Research team within Sky’s product design hub, where his team applies user-centred research methodologies to shape the future of Sky’s suite of DTH and OTT product experiences across the Group. He has been at Sky for over 11 years, both within the UX Research and UX Design fields. Rickard strives for new, innovative and inclusive ways in which Sky’s customers can be championed throughout the business at each stage of the product lifecycle, identifying opportunities for how Sky can strengthen its products through user research.

Boris Dragovic – Chief Strategy Officer – Hyperoptic

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Boris is Chief Strategy Officer at a leading UK fibre infrastructure and broadband service provider – Hyperoptic. Prior to his currently 3 years at Hyperoptic, Boris has spent 7 years as Senior Vice President of McKinsey & Company’s Recovery and Transformation Service focusing on strategy and transformation design and implementation and serving some of the largest Telcos globally, including in senior interim roles. As part of his current role, Boris now focuses extensively on market and investment dynamics in fibre infrastructure, looking at the mid-/long-term fibre value creation in European, and especially UK market.

Mike Shaw – Director, International Ad Sales – Roku

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Mike Shaw is the Director, International Ad Sales for Roku. Mike joined Roku via the acquisition of the programmatic platform dataxu in 2019 where he led the business across Europe and APAC in his role as VP, International. Prior to dataxu, Mike was the VP of Sales UK at comScore. He has co-authored several papers around digital advertising effectiveness and was recognised by the Advertising Research Foundation. Before joining comScore, he spent six years with Forrester Research in the Media team.

Mike Shaw is the Director, International Ad Sales for Roku. Mike joined Roku via the acquisition of the programmatic platform dataxu in 2019 where he led the business across Europe and APAC in his role as VP, International. Prior to dataxu, Mike was the VP of Sales UK at comScore. He has co-authored several papers around digital advertising effectiveness and was recognised by the Advertising Research Foundation. Before joining comScore, he spent six years with Forrester Research in the Media team.

Liting Spalding – Head of Audience Planning and Programmatic – Havas Media Group

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Liting Splading is responsible for driving the development and delivery of innovative, programmatic marketing solutions including development of programmatic trading practice and advancement of programmatic trading products/solutions for Havas Media Group. Connecting audience planning and programmatic execution via an integrated approach with analytics, automation, content, performance and wider Meaningful digital experience strategies, to ultimately demonstrate business growth.