Amruta Shankar | Synamedia - Director of Data and Analytics

Amruta joined Synamedia in April 2020 to lead the company’s data and analytics initiatives, bringing data-driven insights to customers. Amruta has 15 years’ experience in delivering video solutions, most recently as head of data and analytics at YouView. Prior to this she was product manager at Voxbone where she was responsible for all customer-facing solutions and APIs. Amruta started her career as a software developer at NDS and then spent five years at Cisco where she worked for the office of the Chief Strategy Officer defining the next-generation video strategy. At that time, Amruta was responsible for its big data and analytics offering. Then, as business lead for Cisco’s API task force for its video business unit, she handled all aspects of API offerings - from building a nascent developer community with content-centric app developers to working with the technical teams to deploy a robust TV API platform. Amruta holds an MBA from London Business School.