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Carmen is TVNZ’s GM of Product and Data, responsible for the broadcaster’s data strategy as well as its digital news and streaming services - including TVNZ OnDemand, New Zealand’s leading local streaming platform.
With 2 million Kiwis turning to TVNZ every day to be informed and entertained, Carmen’s remit is to ensure these viewers can access what they want to watch, when they want to watch it and on the device of their choosing. With accelerating audience growth across TVNZ’s online product offering, Carmen is focused on championing customers and pushing boundaries in order to build great digital experiences that surprise and delight.
Understanding consumer behaviour and delivering innovative outcomes to meet their needs has driven Carmen’s career. From market research at global agencies, IPSOS and Synovate, to specialising in media with UK regulator, Ofcom and in senior roles at the BBC (including leading the audience team for digital media and working on both BBC iPlayer and BBC.co.uk), Carmen and the teams’ she has worked for and led all focus on the building strong and enduring relationships between customers and the services and products they use.