Catherine Hallam - Head of Client Data Strategy, Advertising Data - ITV | ITV - Head of Client Data Strategy, Advertising Data

In her role at ITV, Catherine evangelises and leverages ITV's data in powerful insights, targeting and effectiveness measurement capabilities for optimum commercial effectiveness for ITV's advertising clients. As well as providing those clients with expertise and thought leadership on the best use of data, primarily across their broadcaster video on-demand strategies.Previous to ITV, Catherine spent seven years at Videology (then Amobee) as Director of Data Strategy & Analytics creating data products, solutions and partnerships for digital video advertising clients globally. And from her nine years as a data expert at Experian (including ClarityBlue), Catherine was instrumental in bringing Experian data into digital display advertising, and prior to that was responsible for the strategic planning of tactical offline direct marketing activity for large database clients