Lanre Oyegbola | Havas Africa Nigeria - CEO

Starting out as a research executive with Saatchi & Saatchi affiliate in Nigeria and progressing on to man the strategy and account planning department of JWT and FCB affiliates in Nigeria has not only provided me depth for consumer insights generation and strategy formulation but has also provided the platform to access tools to develop world class brands. At OMD my experience and engagement with the science to planning and strategy helped to align intuition and logic. At Verdant Zeal, I had the opportunity to develop a tool "Open Brand Probe" a systematic and creative model to brand development and strategic decisions. Verdant Zeal quickly gained recognition through the solution selling approach and within 8 years became a regional player with offices in Lagos, Accra and The Gambia. Now, leads a team of young and enterprising professionals at Havas Nigeria as the Chief Executive and Lead Strategist.