Liting Spalding | Havas Media Group - Head of Audience Planning and Programmatic

Liting Splading is responsible for driving the development and delivery of innovative, programmatic marketing solutions including development of programmatic trading practice and advancement of programmatic trading products/solutions for Havas Media Group. Connecting audience planning and programmatic execution via an integrated approach with analytics, automation, content, performance and wider Meaningful digital experience strategies, to ultimately demonstrate business growth.