Michael Mugo | StarTimes - Marketing and Brand Development - Africa

A trained medical and consumer psychologist with more than 20 years of experience in the media is who I am. I have vast experience in content acquisition strategies in Africa and across various countries across the globe. I have a particular love for African storytelling. This love was developed while working for different companies which included, Advertising Agencies, Discovery, Multichoice, StarTimes, and several other FTA channels in Africa, Europe, and China. I believe Africa has the technical know-how. What it now needs is business models and systems that drive the industry to the next level.