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Karam brings over two decades of broadcast experience in the MENA region. A content connoisseur, she drives OSN’s content and channel optimization, segmentation, and localization, through analyzing the audience’s behavior using meticulous measurement.
Karam works closely with OSN’s content team in the creation of engaging day to day experiences for the consumers and other audiences through careful curation of content. She plays a key role in catalyzing fruitful and exclusive partnerships with major regional and global studios, leading OSN’s success in acquiring premium content on first and exclusive basis. Karam’s expertise has supported OSN in securing the best shows first. Moreover, Karam is the driving force behind the launch of OSN Originals to serve the ever-evolving tastes of people in the region.
Prior to joining OSN, Karam worked with household names including IFLIX, Intigral. Previously, she spent a decade leading marketing and sales at Prime Pictures and Transworld Television.